The art and science of being a doctor, which is to say, the heart and mind of being a doctor, encompasses many things. The long and short of it is that doctors who are successful with their patients are those who continue to listen and learn throughout their years of practice. However, as the entrepreneurial doctor knows, especially a doctor of chiropractic, there’s another important aspect to being a success…marketing. As the old saying goes, you don’t want to be the best kept secret in town! But, marketing has changed a lot over the years and what used to be effective is now actually archaic. With that in mind, I discovered a website that’s offering a free, cutting-edge marketing course!
Hey, I thought it was about time to talk about social media. It is the main buzzword these days. Perhaps you have heard the expression web 2.0. Well, basically that is the web coming to you instead of you having to go surfing to find things. There are rss feeds that allow you to get the information you want right into your email without ever having to go to the site. And with the new browsers like flock you can follow your friends on twitter, facebook and youtube right on your screen all the time. Now if this sounds like a bunch of gibberish, relax, my team and I have put together a free course to explain it all.
As chiropractors there are basically three main social media sites that are somewhat important for us. And let me be the first to say that none of them are going to make you rich! Anyone that promises 20-30 new patients from twitter or facebook or YouTube for that matter is shining you on!
Now, lets talk about why I think you should join these three sites. It is all about communication. We all know, that is, any of us that have been in practice for a while, that the doctor that keep in frequent contact with their patients,has much better retention then the docs that don’t.
The sweet thing about these sites is it allows you to keep up a relationship with your patients. You know how patients always want that personal relationship? And we don’t have time to develop those relationships with each patient, at least not until now! You see, with these types of sites you can keep patients informed about you and your life and practice, without actually having to individually spend the time. It’s Beautiful! So get cracking on setting up your social media sites.
And if you don’t know how to start, sign up for our free 10 part course right here at Chiropractic Masters.